Ecommerce Yorkshire
At Yorkshire Internet Marketing we have designed and managed ecommerce websites for a diverse range of clients including internet retailers, an online language college, bespoke manufacturers, wholesalers and business-to-business suppliers. Creating and managing a successful online store can be easy, provided that the most appropriate ecommerce platform is used and the specification is carefully planned.
One of the unique advantages of ecommerce over offline sales and advertising is the ability to measure and improve return on investment. Using sales statistics and conversion tracking it's possible to highlight your most profitable marketing strategies and redirect your marketing budget to build on areas of success.
Advantages of Ecommerce Websites
- Simple product management and maintenance
- Secure payment systems
- Inbuilt customer relationship management
- Multiple payment options
Ecommerce Web Design: Improving ROI
The key to an effective ecommerce website is converting traffic into profit. The technique used to improve ecommerce web design elements is A/B split testing. New A/B split testing tools make it possible to find out which is the best design by comparing performance live on site. Much more effective than an in-house decision about which is the best ecommerce web design. When optimising your ecommerce websites performance there are three elements that can be improve:
- Persuasion architecture
- Calls to action
- Conversion architecture
Essentially these involve improving the persuasiveness of the design and content, defining the most effective calls to action and optimising the process to a completed sale.
Ecommerce Shopping Carts
Ecommerce shopping carts can be integrated with an existing website. If you'd like to make the transition to ecommerce without getting a new website, creating product pages and installing an ecommerce shopping cart is the simplest solution.
