Email Marketing Benefits
Email marketing is one of the most cost effective methods of reaching your audience. One of the reasons that email marketing has gained in popularity so much is that there is no quicker way of generating new business leads or maintaining relationships with customers and prospects.
The major benefits of email marketing include:
- Substantially lower cost than sending printed media
- 100% trackable – You will know exactly who opened the email and what they clicked on
- Emails will be immediately delivered to your sender
- Instant traffic will be sent to your website
- You will have advanced segmentation meaning the right communications go to the right people
The True Return on Investment of Email Marketing
Traditional printed mail campaigns are expensive. Imagine this scenario…. You have 1000 contacts you wish to send a mail campaign to regarding an offer. The cost of each piece of marketing collateral is 70p and the cost to send it out is 30p.
70p x 30p = £1
1000 x £1 - £1000
Your offline campaign has just cost you £1000 minus staff costs. Now imagine that you are sending out one of these campaigns per month, this would mean that your cost will be £12000 per year.
Imagine what you could do with that £12000 instead?
Email marketing provides you with a method of reducing these costs substantially and allowing you to spend it elsewhere.
For more information regarding our email marketing services, or any others please use the form below.
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