Run Email Marketing in-house
If you are ready to run your own email marketing campaigns and feel confident you should take advantage our email marketing self service product. We will send in an email marketing consultant who will take your marketing department through the principles of email marketing, how to plan, build, deploy and report on an email and integrating your internet marketing with email marketing.
Just as each business is different, our email marketing self service product is. We will design a bespoke training package suited to your business and your budget. By the end of the course your marketing department will be email marketing self sufficient.
Self service email marketing course contents:
- Importing & exporting email databases
- Managing contacts
- Creating custom field in emails, e.g. Dear
- Email design best practice
- Building emails using WYSIWYG editors
- Uploading emails and adding tracking scripts for reporting
- Spam checking outgoing emails
- Scheduling email sending
- Database segmentation through both dynamic and enduring variables
- Website integration with email database
- Automatic bounceback and unsubscribe handling
- Detailed email reporting
Once the course has been completed there is the option to have your staff complete an exam. This is useful to us and you and is not charged extra for. It allows us to enhance the service we offer and it will let you know which of your staff are stronger than others.
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