Email Marketing as a solution
The first email marketing option that we provide is managed service. Our managed services cover everything you will require to plan, build, send and report on any email marketing campaign you launch.
To begin with we will set you up with your templates. These templates will adhere to the latest in email marketing best practice standards. We will then take content that you provide, optimise it and then build the actual email. Our team will proof the email and then spam check it. Once we are happy with it we will send it over to you for your final sign off. Your latest email will then be sent out to the relevant distribution list.
One week later we will deliver you with a full report detailing:
- The complete email statistics
- Who opened the email
- Who clicked on a link in the email and which one
- Who unsubscribed from the email
This information will then allow your sales team to follow up their prospects, as well as allowing us to further segment your database allowing you to better target your contacts with what they are currently interested with.
However that isn’t all we will do… We will work with you so your marketing staff understand the principles of email marketing allowing you to manage it in house. When you are ready we will advice you to use our self service. Your consultant will go to your location and teach your staff how to run their own email marketing campaigns by themselves.
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