Why an internet marketing campaign is like an omelette.
Greg Staunton - Internet Marketing Consultant
We’ve all heard the saying, “You can’t make an omelette without breaking a few eggs”. That’s true but there are other things that you need too. A basic omelette consists of eggs, cheese, milk and some sort of filling depending on your taste. The same could be said of an internet marketing campaign. You need a basic mixture of pay per click advertising, search engine optimisation and email marketing. The search engine optimisation and pay per click will bring in new clients and email marketing will stimulate repeat purchase from your existing customer base.
That’s simple enough but before you can cook an omelette a small amount of preparation must happen. To cook your omelette you will need to arrange and prepare you ingredients. The eggs must be cracked and whisked with milk, the cheese sliced and the filling ready in the order they will go into the pan. An internet marketing campaign is pretty much the same. You need to plan the entire campaign from start to beginning and the order that projects need to be completed in. Just like the omelette ingredients you will create your emails, your adverts and your landing pages and have them ready for launch.
Then comes the actual creation of the omelette. For this you need a cooker, a pan and a spatula. The pan is heated by the cooker and the spatula is used to combine the ingredients together to form the finished product. An internet marketing is no different. Instead of the cooker and pan you have the internet, you add the different ingredients of the campaign and tweak them once added using your internet marketing knowledge resulting in a successful internet marketing campaign.
As with cooking, results come with experience. Just like an experienced chef with an omelette an experienced internet marketing executive should know how to observe the results of a campaign and then update the campaign accordingly.
Another culinary saying comes to mind when designing an internet marketing campaign, “too many chefs spoil the broth”. If too many people get involved in designing a campaign then the campaign will collapse. It becomes even worse if the wrong type of people are brought in. In this case I am talking about half wits when it comes to internet marketing. Idiocy is multiplicative and there is a scientific equation for this. Combining two half wits will not result in a full wit, you will end up with a quarter wit. If you add more half wits to the equation then the group capability get worse and worse as time goes on.
This is why it is worth hiring the right people for the job. Many companies outsource their internet marketing needs to digital marketing firms. From ecommerce sites with a small turnover to high street names with a massive turnover, everyone needs the right people for the job.
1 Sep 2008 - Comments (0) |
