SEO Yorkshire

Search engine traffic from the organic (non-paid) listings is the holy grail of a successful online marketing campaign. A website can only generate leads and convert sales if it receives traffic, ideally relevant traffic. The aim of search engine optimisation (or SEO) is to gain high search engine positions on relevant keywords to generate search engine traffic.

Why is SEO so important?

One of the main advantages of SEO over marketing mediums such a television, radio, email marketing and print advertising is the ability to specifically target people interested in your products or services. For example, if you're a charity collection box supplier, someone searches for "buy charity collection boxes" and you're 1st in Google for that phrase you've got a great opportunity to make a sale. SEO also has long term benefits over alternative marketing tools. For example, an email will generate a spurt of traffic which will drop off quickly. Ethical search engine optimisation can continue to deliver quality, relevant traffic months and even years after completion.

Increase Traffic, Increase Sales

How can SEO help your internet business?

The theory behind search engine optimisation is often quite simple, the key to effective SEO is how the theory is applied. The first steps in defining an SEO action plan are an SEO Technical Audit and SEO Content Audit.

SEO Technical Audit

The SEO Technical Audit involves looking for opportunities for improvement in page load speed, the correct use of HTTP status codes, URL's and web page layout etc. There are various ways in which web development can significantly improve search engine optimisation. The SEO Technical Audit will also involve assessing the content management system and whether it provides the necessary functions for content optimisation.

SEO Content Audit

The SEO Content Audit involves completing a content audit on your website then completing a keyword/phrase analysis to find keywords relevant to your products and services. These two reports are then compared to find new opportunities for content development. A more in depth SEO Content Audit also includes researching on-site content optimisation, again to highlight areas for improvement.

The results can then be used to set out and SEO road map so SEO development can be planned over a set period to compliment your overall internet marketing strategy. We'll then implement the SEO plan over a period of months, reporting on improvements in keyword positions and traffic volume on a monthly basis. We also offer search engine optimisation of a specific set keywords as an alternative option to website optimisation.

Link Building

Links pointing to your website are counted as a vote for your website. The number, quality and relevance of links pointing to your website are used to determin the rank of your web pages and keywords relevant to them. In short, to get high positions for competitive search terms you need rank and to get rank you need links. At Yorkshire Internet Marketing we have a range of link building services including:

• Directory Link Building
• Article Submissions
• One way link building
• Link Baiting
• Social Media Links